An ear to the market

Our customers' expectations are constantly evolving, the competition never sleeps and market requirements often change overnight. We know that: If you don't understand the market, the market will understand you. That is why it is a central pillar of our transformation to always have our ear to the ground - and to decipher the true, sometimes unspoken needs of our customers.

Why the “ear to the market” is crucial

Customer needs are complex. They are often not what is written in the specifications, but what really counts in practice: Process optimization, cost savings, better data analysis, greater security or a previously unsolved challenge in day-to-day work. If we really understand these “pain points” of our customers, we can:

1.  develop relevant innovations: We put our resources into software solutions that add real value.
2.  build competitive advantages: We differentiate ourselves through superior products and, above all, services that are a perfect fit.
3. forge long-term partnerships: Suppliers become strategic partners because we don't just deliver, we think and solve problems.

How tetys listens carefully: Our methods
At tetys, we rely on a combination of proven and innovative methods to build a deep understanding of the market:

• Proactive customer dialog: We are not just salespeople, but also antennae to the market. We are trained to listen and read between the lines. Regular personal visits and targeted workshops with our customers are essential for this.
• Joint development (co-creation): Where possible and appropriate, we invite customers to become part of our development process. Through joint brainstorming sessions, prototype tests and feedback loops, we ensure that solutions are tailored to real needs from day one.
• Data-driven analysis: We use modern analysis tools to interpret market trends, customer feedback from various channels and performance data from our software solutions. This enables us to recognize patterns and predict future needs.
• Monitoring industry developments: We keep our eyes and ears open for technological breakthroughs, regulatory changes and social trends that could impact our customers and their markets.

Case study: When traceability became a key competence

A customer in the automotive industry that uses our software for certain process controls was facing a growing challenge: batch traceability throughout the supply chain was becoming increasingly complex and important, not least due to stricter regulations and the growing need for quality assurance. The customer was looking for ways to be able to trace not only our tetys-generated data, but the entire history of a product - from raw material to delivery of the final vehicle - seamlessly and digitally.
This was not a direct request for a new software module, but a process problem for the customer that affected the entire value chain. Our team quickly realized that there was an opportunity here not just to deliver an application, but to offer an overarching solution.

We took a close look at the customer's requirements:

• We analyzed the client's existing traceability processes and identified bottlenecks in their data flows.
• We developed a concept for how our software could communicate seamlessly with the client's systems and their suppliers to capture and link relevant data points along the entire value chain.
• We integrated functions that enabled specific ID codes (e.g. Data Matrix, QR codes) from physical parts to be linked to the digital data in our software.

The result was seamless, digital traceability for the customer. In the event of a quality complaint or recall, they were now able to retrieve not only the specific product, but also the entire history of the batches used and all relevant production data via our software within minutes. This saved him a huge amount of time and money and significantly increased safety.
This project showed that our “ear to the market” enables us not only to respond to technical specifications, but also to create strategic added value through intelligent software solutions that directly address the core needs of our customers.

Conclusion: understanding customers is the key to success
This example shows that “listening to the market” is not just passive information gathering, but an active attitude of listening, questioning and thinking. It is about putting ourselves in our customers' shoes and understanding their challenges as our own. Only in this way can we develop innovative software solutions that not only fit, but also inspire and sustainably differentiate us in the market.